PioData is no stranger to the data storage industry. Established in 2002, the company got its start as a distributor of optical drives and recordable media. PioData expanded its product lineup to include duplicators, LCD monitors and digital cameras before becoming a casualty of the highly competitive optical storage market. PioData's story does not end there though. A few years ago, Vinpower Digital re-launched the brand to fill a void left by a top Japanese manufacturer when it decided to exit the optical disc drive market. In addition to optical drives and blank media, PioData currently offers a growing number of flash based storage solutions.